VAS Ltd Show Awards - Best Marketing Campaign Finalists
/Best Marketing Campaign Small Section Finalists
Goroke Show
The campaign involved a total rebrand including a updated logo, sponsorship prospectus, community survey, updated schedule format and engaging social media posts. A minimal cost of the campaign was for updated corflute signs otherwise all material was created through volunteer’s skills or donated materials. The reach on the Facebook page was over 520,000 views in an 8-month period with around 7,000 content interactions. Overall, the feedback was very positive with more engaging content and updated professional looking material was a positive step for future marketing campaigns.
Best Marketing Campaign Medium Section Finalists
Donald Show
The campaign aimed to have highly recognisable brand using bold blue and gold colours with the branding flowing across all marketing efforts such as signage, posters and social media posts. Facebook was the main platform used for majority of the promotional efforts with a steady stream of engaging content in the lead up to the event. To ensure strong local reach Buloke Times was used for advertising, local school newsletters and letterbox drops were all executed so the local people of Donald were aware of the event. Feedback was positive overall based on the marketing efforts across multiple platforms with options to include paid Facebook adverts in the future along with earlier promotional timelines.
Best Marketing Campaign Large Section Finalists
Berwick Show
The campaign was centred around branding and engagement, while targeting residents that not have been familiar with the Berwick Show. A marketing plan and branding guide was created and generously donated by a show sponsor. The traditional logo was updated to be included with the new logo that included the tag line Family Fun For Everyone. The website and social media became a focus of the campaign, which included the clear brand identity along with a colour scheme that was different for every section of the show. The result of the campaign was overwhelming, which increased awareness for the event along with new audiences were established, which overall increased the attendance at the show.
Shepparton Show
The campaign was aimed to modernise the public image for the 2025 Show in preparation for their 150-year milestone in 2026. A new logo was created incorporating multiple representations of the show, which was then rolled out across all marketing. Another goal was to invest in visual representation including mesh banner signage, feather and teardrop banners, which all contributed to way finding within the showgrounds. Television, Radio, Print and Digital Media were used with a range of outlets, which covered many demographics to reach the optimum audience. Overall, the campaign was very positive and achieved good results with attendance higher than the previous year and many positive comments on how good the signage looked around the grounds.
Whittlesea Show
The campaign featured a multi-channel strategy that blended traditional media with digital engagement along with On-The Go Marketing initiatives. Thousands of flyers, coffee cups, postcards and coasters were distributed across the region along with a digital presence through engaging social media posts. A chance to capture attention to commuters, four billboards were engaged along the main highways around the Whittlesea area to reach a large audience about the upcoming event. In partnership with the local real estate agencies, they provided free real estate boards in areas promoting the show as well. Overall, the campaign was deemed successful with multiple adjustments already being made to reach further target audiences.
