2026 Junior Carrot & Sultana Muffins State Final Results

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Thank you to Rocky Lamattina & Sons for their support of the State Final. Congratulations to all exhibitors on making it to the State Final level.

1st Place: Xavier Reino - Central & Upper Goulburn Group - Sunbury Show

2nd Place: Sylvia Dickins - Goulburn Valley Riverina Group - Dookie Show

3rd Place: Rebekah Tews - Gippsland Group - Sale Show

Finalist: Amity Cripps - Central & South Gippsland Group - Foster Show

Finalist: Fraser Morrissey - Midlands Group - Ballarat Show

Finalist: Tilly Reid - North Eastern Group - Yarrawonga Show

Finalist: Jaz Davison - Northern District Group - Swan Hill Show

Finalist: Remy Herry - South Western Group - Camperdown Show

Finalist: Piper Taylor - Wimmera Group - Horsham Show

 

2026 Carrot Cake State Final Results

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Thank you to Rocky Lamattina & Sons for their support of the State Final. Congratulations to all exhibitors on making it to the State Final level.

1st Place: Sue-Ellen Bunting - Gippsland Group - Sale Show

2nd Place: Lyn Fleay - Midlands Group - Beaufort Show

3rd Place: Julie Lindner - North Eastern Group - Wangaratta Show

Finalist: Nicole Symmons - Central & South Gippsland Group - Foster Show

Finalist: Ian Kohlman - Central & Upper Goulburn Group - Kyneton Show

Finalist: Mandy Dingwall - Goulburn Valley Riverina Group - Rochester Show

Finalist: Tony Breukers - Northern District Group - Swan Hill Show

Finalist: Alice Hirst - South Western Group - Port Fairy Show

Finalist: Shirley Liersch - Wimmera Group - Warracknabeal Show

 

2026 VAS Ltd Junior Show Ambassador State Final Results

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The Junior Show Ambassador State Final was held at the VAS Ltd Convention in Wangaratta on the weekend. Each ambssador had an interview with the panel of three judges in the afternoon and then attended the Convention Dinner and was interviewed on stage with two questions each. At the end of the night the results were announced with Max Henderson-Drife being declared the winner and Eleanor Graafsma being declared the runner up. All State Finalists should be so proud of the way they represented their Groups & Societies. You are all an assest to your communities so keep up the good work! All on stage interview videos were posted on the VAS Ltd Facebook Page.

Thank you to the panel of judges Irene Grant, Tim McCurdy & Harry Lloyd. Also thank you to Gallagher Insurance Brokers for being our State Final Sponsor.

Winner: Max Henderson-Drife representing Midlands Group & Clunes Show

Runner Up: Eleanor Graafsma representing Central & South Gippsland Group & Warragul Show

State Finalist: Lucinda Smith representing Wimmera Group & Goroke Show

State Finalist: Lincoln Butler representing Northern District Group & Echuca Moama Show

State Finalist: Jessica Andrews representing Central & Upper Goulburn Group & Yea Show

State Finalist: Charlotte Brown representing North Eastern Group & Yarrawonga Show

Life Membership awarded to Edward Troutbeck

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At the Convention on the weekend VAS Ltd had the pleasure of presenting Edward Troutbeck with a Life Membership.

Here is what was read out on the night featuring his contributions to the Victorian Agricultural Shows Movement.

Edward Troutbeck has been a member of 3 Agricultural Show Societies and has been involved in the show world for over 74 years. He has been a Member of Melbourne Royal, Sunbury, Whittlesea Show Society for approximately 50 years and a Member of the Seymour Show Society.

Edward and his family started the Blencowe Guernsey Stud and has been a member of the Guernsey Society for over 70 years. Edward attended his first show as a 13-year-old which was Berwick and for many years exhibited at Melbourne Royal and country shows and still exhibits his Guernsey cattle at his local show to this day. The Troutbeck family has bred many show winners, and the family has been great supporters of the Show world, and cattle, grain & fodder have been his life.

Edward was presented with a VASA Meritorious award many years ago and has been a delegate to the livestock committee and attending many VASA/VAS State Conferences.

Edward currently sponsors the Victorian Agricultural Shows State Final of the Dairy Cattle Paraders and young judge’s competitions, and he also supports generous sponsorship towards award in the Guernsey breed and some competitions with the CWA that were previous interests of his late mother.

I attended along with many others in this room his recent 90th Birthday and Edwards’ current goal is to outlive his mother that lived to 103.

It’s with great pleasure that the VAS Ltd Board along with its members congratulate you on being awarded a Life Membership of the Victorian Agricultural Shows.

Meritorious Award to Sue & John Poole

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At the Convention on the weekend VAS Ltd had the pleasure of presenting John & Sue Poole with a Meritorious Award.

Here is what was read out on the night featuring their contributions to the Victorian Agricultural Shows Movement.

Sue Poole

Sue Joined the Kerang Show Society through the Ladies Committee in 1982, and contributed over 40 years of service, both President and Secretary of Kerang Ladies Committee for many of those years.

Sue was a Member of Kerang Show committee for many years, in addition to Ladies committee and was Secretary of Kerang Show for several years, as recent as 2021.

Sue was awarded a Life Membership of Kerang Show Society in 2012.

Sue worked in the show office for years in lead up to and during show taking entries and organising entry collation for many years, wrote all prize cards for the pavilion exhibits for many years and completed updates to the Show schedule as required over many years.

Sue has been an exhibitor of cut flowers and cooking at Kerang Show for over 50 years, and steward in Pavilion for over 40 years. A steward and judge for many years in the Kerang Show pavilion for cut flowers and cooking. Cooking Judge at Kerang and surrounding shows over many years.

Judge of tiny tots through to showgirl/rural ambassador competition throughout Northern District (Kerang, Cohuna, Boort, Swan Hill, Wakool etc) over many years and Member of the Kerang & District Agricultural Society Debutante Ball Committee for 40 years, assisting with training, organising and conduct of the event as member of the Ball committee, acted as Chaperone for many years. Sue also Cooked and worked on street stalls for the Kerang & District Agricultural Society as fundraisers for the show for years,

Sue was a delegate to Northern Group for many years and was Registration Officer for Northern Group for 2016 State Convention at Swan Hill and part of organising committee of the Northern District Regional Finals Presentation Dinner at Kerang in 2017 and a delegate or accompanying John to VAS State Conventions.

John Poole

John has been a Member of Kerang & District Ag Society for over 60 years. He was President of Kerang & District Agricultural Society numerous times. 1997-1998, 2012-2014, 2019-2022 & Vice President of Kerang & District Agricultural Society for numerous years.

John was awarded a Life Member of Kerang & District Agricultural Society in 2013. Worked tirelessly for all facets of the show including groundsman, ring and pavilion steward, Head Steward of Pavilion for many years and attended all working bees and very seldom missed only a few whilst away.

John has been a horse steward for many years at Kerang and has also stewarded and helped at the Cohuna show. John also exhibited sheep, wool and cereal exhibits for many years at the Kerang Show and assisted the Kerang & District Agricultural Society Ball committee with Debutante Balls, training, organising etc.

John was a delegate to Northern District Group for many years and was a VASA and VAS delegate for many years.

John and Sue sponsor annually one of the Show Jumping prestigious awards at Kerang Show in memory of John’s father, Jack Poole, who was heavily involved in the Kerang Show and a delegate of many years at VASA and have donated prizes for pavilion winners across many years.

Sue and John have always been there to give support in any way with much enthusiasm and great Kerang Show stalwarts.

Meritorious Award to Sharon Greenhill

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At the Convention on the weekend VAS Ltd had the pleasure of presenting Sharon Greenhill with a Meritorious Award.

Here is what was read out on the night featuring her contributions to the Victorian Agricultural Shows Movement.

Sharon started at the Balnarring Pony Club as a parent and is now a life member who returns each year to almost single-handedly run their annual Agricultural Show.

Sharon has been instrumental in running the club shows for 26 years as an open horse show firstly then initiating Balnarring PC getting a VAS Affiliation which has continued to run a very a successful VAS Affiliated show for the past 10 years. Each year her efforts allows the Pony Club to fund their coaching at the club, ensuring they have the best coaches to teach a range of riding skills.

Since the VAS affiliation she has been responsible for basically all the planning & preparation. Sharon has been instrumental in developing Balnarring Pony Club to be more than a horse show which now runs homecraft competitions with several competing at group level and have had some successful winners compete at State final level. Sharon has most times collected the items and brings them to the group final and made the trip to Melbourne Showgrounds to ensure that the competitors get their entries in the finals. Sharon assists with the Central & South Group final each year stewarding for Arts, Crafts & Cooking.

Sharon has attended the VAS conference for at least the past 10 years and been a Horse Committee delegate for Balnarring. Sharon is also a valued VAS Saddle Horse Championship committee member and assists with the planning & running of that show. She plays an instrumental part each year collecting the interstate judges from the airport and providing them transport to Bendigo and during the weekend, then returning them to the airport again. She is also a steward for the weekend and has on previous occasions been a judge. Sharon is a very highly regarded Horse Show judge and has previously judged at many Royals, National & State Championship shows. She has been a steward at the Melbourne Royal for many years as well.

Sharon was previously also a member of the Victorian Mounted Police branch and rode in the musical rides that some of you might remember back in the day at the Melbourne Show. Sharon has 2 daughters that she has travelled the countryside with them from a young age competing at various Shows and has been very successful at all levels of competition.

The VAS Board is pleased to endorse a Meritorious award to Sharon Greenhill for her outstanding contribution to Victorian Agricultural Shows.

VAS Ltd Junior Show Ambassador State Finalists

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Introducing the 2026 VAS Ltd Junior Show Ambassador State Finalists. The State Final will be held at the VAS Ltd Convention on the 20th June in Wangaratta. It is great to have six enthusiastic ambassadors all passionate about the Agicultural Shows Movement. Keep an eye on our Social Media for the results on the night.

Lucinda completed Year 12 in 2025, and she is now working at GrainCorp as well as a Farm Hand at her family farm. Her involvement in the Goroke Show started since the age of 10 when she began to be a stewardess in the pavilion and in 2023 was the assistant secretary. She is currently on the Ladies Committee & Show Committee plus manages the Vegetable section. Lucinda also offers to mentor younger stewards that are coming on board as well. She is very passionate about the Sheep industry and has exhibited at many shows with her families Marleigh White Suffolk Stud. She has also developed her judging skills and has had the opportunity to judge at a few Shows so far, which this has led to her holding Junior Judging Competitions at the Goroke Show. Lucinda earlier this year received the West Wimmera Young Citizen of the Year Award for her dedication to her community. She aims to encourage more young people to take part in their local Show and contribute to their local community. 

Max is currently in his second year of his apprenticeship as a metal fabricator working within the family-owned business and is also a farm hand on his family farm. He is currently a CFA Volunteer with the Glendaruel CFA and is currently involved with the Clunes & District Young Farmers as well. His involvement with the Clunes Show has started off with being mentored to run the Cattle Section, which he has developed his ability to collaborate with others and take leadership of this section. Throughout his secondary education at Ballarat Grammar, he was involved in the agricultural program, which he was able to gain more knowledge on the handling and judging of cattle and sheep. He found this program rewarding as he was able to mentor younger peers with the opportunity of teaching them the skills and knowledge that he had learnt in previous years. Max looks forward to these opportunities to connect and form relationships with likeminded people.  

Eleanor is currently completing Year 12 and has a strong passion for agriculture which was shaped through working on a sheep station in outback South Australia where she learnt a range of skills including developing resilience, responsibility and teamwork. She has also competed in sheep showing and she has attended agricultural camps across Queensland and Tasmania as well as Horsham and Warragul. Eleanor has attended the Rotary Defying the Drift program and after attending she was invited back as a mentor supporting younger students. This opportunity developed her passion for mentoring and youth leadership. She is currently a Swim Teacher, and she has worked in a mobile coffee van at the Warragul Show as well as kitchen hand. She has just recently started a small egg production business as well as finding the time to care for her goats. Eleanor aims to support the next generation of young people in agriculture and to keep contributing to rural communities.  

Lincoln is currently completing Year 11 while also completing Certificate II in Engineering with the aspiration of pursuing a career in Civil Engineering. He is also currently working as an assistant civil surveyor and a machine operator outside of his school commitments. His involvement in the agricultural industry has stemmed from his family’s Highland cattle stud, which now breeds and shows their animals across the State. Lincoln throughout his involvement with Shows has developed his skills in Judging Cattle, which has increased his ability to communicate his opinion and build confidence in public speaking. He is committed to giving back, which he volunteers his time through the school’s community service program in assisting younger students at the primary school. He is passionate about promoting the values of rural life and the opportunities that come from being a part of the agricultural industry.  

Jessica is currently working as a Farm Hand and has worked at the Grifforan Pastoral Company ever since she started her School Based Apprenticeship in Agriculture completing Certificate II, III & IV. Jessica has attended the Mansfield Show since the age of 2 competing in tiny tot and equestrian events along with entering the pavilion. Her Granny coordinated the Horse Section for 50 years and since she retired from the role 10 years ago Jessica noticed a decline in the section. In 2025 Jessica decided to take on the Horse Section and revamp the competition making several improvements along with gaining community support. She obtained over $6000.00 worth of sponsorship, which she offered large prizemoney including $1000.00 for the Supreme Exhibit. She has actively competed at Yea Show and other shows in the area and in 2026 was the 2026 Mansfield Shire Council Young Citizen of the Year. Jessica aims to be a voice for young people in agriculture and rural communities. 

Charlotte is currently completing Year 11 and is involved in the Wodonga West CFA as a senior firefighter, which in the 2026 Fire Season she was deployed to Walwa, which she has learnt responsibility, teamwork and communication. She has been involved in the CFA since 2021 and enjoys the ability to serve the community in her role. From a young age Charlotte has spent a great deal of time on her grandparent's farm, which has sparked her passion for Agriculture, and she is now completing Certificate II in Animal Care and Certificate II in Agriculture. She has been involved in shows in showing cattle and sheep as well as having a go at Junior Judging competitions. She attends the annual Yarrawonga show and enjoys competing in the poultry and sheep competition. Charlotte has completed work experience at multiple vets within the area, and this is a passion of hers that she will pursue into her future.  

VAS Ltd Show Awards - Outstanding Individual Contribution Finalists

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Outstanding Individual Contribution 39 Years & Under Finalists

 

Berwick Show - Bridget Leahy

Bridget first became involved in the Berwick Show when she was showing sheep with her school in 2011. Since then, her partner Kane and her have established a Hampshire Down & Corriedale Stud now showing sheep across the state. They now are the coordinators of the Berwick Show Sheep Section, which has thrived since they have taken over with new exhibitors and sponsors now engaged in the Bewick Show. This year Bridget approached the committee about starting a discovery trail in the aim to engage with families to showcase the agricultural and horticultural values of the show. This has been a huge success and will thrive in years to come. Bridget’s contribution is deeply appreciated, and her enthusiasm is very refreshing for the Berwick Show. 

 

Corryong Show - Emma Klippel

Emma has been involved with the Corryong Show for many years but joined the committee in 2019 and took on the pivotal role of Secretary in 2021. The show faced a critical period in 2018 whether it was ceasing or going ahead, and Emma’s leadership and commitment played a central role in getting the event going again and has kept growing ever since. She has modernised the Society with digital platforms and been willing to teach and guide committee members through this process. Her passion is the pavilion sections at the show and has led the sub-committee to expand and grow the entries, which is now a wonderful display on Show Day. Emma has been pivotal in attracting new sponsorships and grants that have now set up the Corryong Show into the future due to her commitment and dedication. 

 

Dandenong Show - Kate Reedy

Kate has been involved in the Dandenong Show most of her life with strong family connections holding office bearer positions in the past. She joined the committee back in 2014 and has been running the animal nursery with her father for many years. She was President for two years completing her term in 2025 and has been a main contributor across many show sections including the pony club ring. Kate was the main initiator of the Kids Korner for the 2025 Show and successfully engaged sponsors to make this an engaging and interactive space for show goers. She is incredibly hardworking and never says “no” to a working bee. Her dedication and commitment to the Dandenong Show is deeply appreciated. 

 

Stawell Show - Emma Bourke

Emma first became involved in the Society, when she was a volunteer in the horse section. In 2017 she played a key role in establishing the Horsemanship challenge, which she managed all the scoring on Show Day. In 2024 she became the Secretary of the Show, which she has brought strong organisational skills, professionalism and fresh ideas to the role, which has strengthened operations and community presence of the Stawell Show. She has also showed leadership in managing the relationships with the Harness Racing Club working towards a positive and cooperative future. Emma brings strong enthusiasm, leadership and a proactive can-do attitude that has contributed so positively to the Society.  

 

Yarrawonga Show - Lisa Beattie

Lisa has been involved with the Show since she was little helping her grandfather prepare and show sheep. He had also been the steward of the sheep section for many years and as Lisa became older, she worked alongside her grandfather learning the ropes. In 2021 Lisa became a committee member and is a regular attendee at meetings. In 2024 two of the head sheep stewards stepped down and Lisa offered to be the head steward of the Sheep Section. Lisa created a sub-committee for the Sheep Section which work collectively on the running of the section and Lisa reports back frequently to the show committee. She is also a great helper with delivering flyers, contacting sponsors and following up school entries, which her contribution is greatly appreciated.  

Outstanding Individual Contribution 40 - 59 Years Finalists

 

Clunes Show - Robert Anderson dec.

Robert is a third-generation volunteer to the Clunes Show with his Grandfather and Father contributing strongly over many years. He has been an active committee member since 2010 and has been a main contributor to the Prime Lamb Competition on Show Day. He served as Senior Vice President and was due to lead the Society as President in 2026, which unfortunately never eventuated due to his sudden passing in January. He had a background in engineering and was the go-to man if anything needed repaired, improved or built on the showgrounds. He would go above and beyond, and his time, labour and expertise are immeasurable for what he has done for the Clunes Show. 

 

Donald Show - Nicole Nunn

Nicole has been involved in the Donald Show for 21 years and has held every executive position as she was treasurer from 2005 to 2007 then secretary from 2008 to 2015 and now currently president since 2019. Nicole is known as a quiet achiever with great ideas and very approachable to all. The Donald Show has evolved into the online world with Nicole being a main supporter for this change, which she now manages the social media presence along with the introducing new and progressive attractions. She is the current President of the Wimmera Group and her passion for shows has stemmed from her grandparents the late Alan & Marie Hendy. Her dedication and positive energy have really evolved the Donald Show into an event the community look forward to every year. 

 

Wangaratta Show - Charmane Bennett

Charmane’s involvement with the Show started as a craft and horticultural exhibitor, which then eventuated into Horticultural Steward and Head Fleece Steward. She joined the Ladies Committee in early 2000’s and is currently Ladies Committee Secretary since 2016. In 2021 she took over the role of Secretary for the Society succeeding a secretary for 40 years. Charmane has made such an impact in advancing with the use of technology and improving efficiency through modernisations of processes. Outside of this role she is an accredited Horticultural Show Judge and is involved in the Machine Knitters Association of Victoria. She is the president of the North Eastern Group where she has developed connection with the shows in the Group. Her leaderships and dedication is very appreciated in the roles she has taken on. 

 

Whittlesea Show - Emma Horman

Emma has been involved in the Society for many years and has volunteered in many areas of the Show. She has been an Honorary Councillor for more than 15 years and has been the Education Steward for 20 years. She is currently holding the role as the Ribbon coordinator, which she has done for 6 years, which is a great achievement as it can be a difficult and thankless task to get all the ribbons sorted and to where they need to be on Show Day. Emma has served as President and helped establish the WAYS (Whittlesea Agricultural Youth Society), which she supported new people to join the Society. Emma shows a deep and genuine commitment to the Society and is very humble, but her time and effort is greatly appreciated. 

Outstanding Individual Contribution 60 Years & Over Finalists

 

Boort Show - Marjory Potter

Marjory first became involved with the society in 1972 joining the ladies committee and is still an active committee member today. She has been a key organiser of Society events such as the Debutante Ball and Wool Fashion Parade over many years. Marj was Show Secretary for 10 years and has set up a temporary office in the main street for over 20 years taking entries. On Show Day she is office manager and fields the many questions as well as deal with different issues that arise. Marj has also been heavily involved in the Northern District Group and makes sure the Boort entries make it to Group Final every year. She is an amazing mentor and a true supporter of innovation but her dedication and commitment has guaranteed the success of the Boort Show. 

 

Rochester Show - Faye Moon

Faye has been a long serving committee member for over 60 years, which her main involvement has been as Cattle steward. Over the years Faye has held the position of Secretary and Treasurer and has also stepped into other additional roles when needed to ensure the ongoing operation of the Show. Faye is one to support new volunteers and committee members with her willingness to share her knowledge and support them in their areas. She compiled a publication, which was the Rochester Show history from 1880 – 1986 and this has ensured the past has been documented and is accessible for future generations. She is a quiet achiever and the genuine passion she demonstrates will have a lasting impact on the Rochester Show. 

 

Sunbury Show - Edward Troutbeck

Edward has been involved in the agricultural show movement for more than 60 years and has a longstanding relationship and contributor to the Sunbury, Whittlesea and Seymour Shows as well as the Melbourne Royal Show. His involvement has been with the cattle sections in particular exhibiting Guernsey cattle. He has been a mentor, advisor, exhibitor and source of encouragement to exhibitors and particularly supporting new and emerging members. He has been the VAS representative for the Sunbury Show for many years and attended many conferences and meetings. Edward is a generous supporter of Shows and his dedication to the agricultural show movement is one to be admired. 

 

Whittlesea Show - Robert Draper

Robert’s family has had a longstanding involvement with the Show, and he joined the Society as a councillor more than 40 years ago. He has had numerous roles including Executive committee, Finance committee, HR Committee, Attractions committee, Horse committee and Arena Coordinator. He was also President the year the Society celebrated 150 years. One of Robert’s greatest achievements was the creation of the Pioneer Pavilion, which he gifted the society the pavilion to display publicly horse drawn vehicles and farming memorabilia. This first opened in 2024 and stands as a lasting educational resource for many years to come. Robert was proud of his achievements and commitment to the Society as he was passionate to guide the Society positively into the future. Sadly, Robert passed away earlier this year. 

 

Yea Show - Elaine White

Elaine has been involved with the Yea Show Committee for more than 55 years including 28 years of being joint Secretary/Treasurer with her husband Norman. Her other roles have included Ground Steward and still currently organises the Showgirl/Ambassador competitions. Elaine has also been the show representative to the Recreation Reserve for 35 years including 12 years as Secretary. She has been the backbone of the Show Society performing any task you can think of that needs to be done and is a constant reference point for the committee. She has been successful in grants gaining valuable infrastructure upgrades for the showgrounds over many years. Her support and dedication to the Society is immeasurable and the Society wouldn’t be where it is today without her. 

Results will be announced at the VAS Ltd Convention Dinner on the 20th June 2026

VAS Ltd Show Awards - Best Marketing Campaign Finalists

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Best Marketing Campaign Small Section Finalists

 

Goroke Show

The campaign involved a total rebrand including a updated logo, sponsorship prospectus, community survey, updated schedule format and engaging social media posts. A minimal cost of the campaign was for updated corflute signs otherwise all material was created through volunteer’s skills or donated materials. The reach on the Facebook page was over 520,000 views in an 8-month period with around 7,000 content interactions. Overall, the feedback was very positive with more engaging content and updated professional looking material was a positive step for future marketing campaigns. 

Best Marketing Campaign Medium Section Finalists

 

Donald Show

The campaign aimed to have highly recognisable brand using bold blue and gold colours with the branding flowing across all marketing efforts such as signage, posters and social media posts. Facebook was the main platform used for majority of the promotional efforts with a steady stream of engaging content in the lead up to the event. To ensure strong local reach Buloke Times was used for advertising, local school newsletters and letterbox drops were all executed so the local people of Donald were aware of the event. Feedback was positive overall based on the marketing efforts across multiple platforms with options to include paid Facebook adverts in the future along with earlier promotional timelines. 

Best Marketing Campaign Large Section Finalists

 

Berwick Show

The campaign was centred around branding and engagement, while targeting residents that not have been familiar with the Berwick Show. A marketing plan and branding guide was created and generously donated by a show sponsor. The traditional logo was updated to be included with the new logo that included the tag line Family Fun For Everyone. The website and social media became a focus of the campaign, which included the clear brand identity along with a colour scheme that was different for every section of the show. The result of the campaign was overwhelming, which increased awareness for the event along with new audiences were established, which overall increased the attendance at the show. 

 

Shepparton Show

The campaign was aimed to modernise the public image for the 2025 Show in preparation for their 150-year milestone in 2026. A new logo was created incorporating multiple representations of the show, which was then rolled out across all marketing. Another goal was to invest in visual representation including mesh banner signage, feather and teardrop banners, which all contributed to way finding within the showgrounds. Television, Radio, Print and Digital Media were used with a range of outlets, which covered many demographics to reach the optimum audience. Overall, the campaign was very positive and achieved good results with attendance higher than the previous year and many positive comments on how good the signage looked around the grounds. 

 

Whittlesea Show

The campaign featured a multi-channel strategy that blended traditional media with digital engagement along with On-The Go Marketing initiatives. Thousands of flyers, coffee cups, postcards and coasters were distributed across the region along with a digital presence through engaging social media posts. A chance to capture attention to commuters, four billboards were engaged along the main highways around the Whittlesea area to reach a large audience about the upcoming event. In partnership with the local real estate agencies, they provided free real estate boards in areas promoting the show as well. Overall, the campaign was deemed successful with multiple adjustments already being made to reach further target audiences. 

Results will be announced at the VAS Ltd Convention Dinner on the 20th June 2026