Best Marketing Campaign Small Section Finalists

Koroit Show

With a new and exciting concept, the Koroit Show had to really showcase the new Koroit Show/Field Day and they engaged with the Warrnambool Standard to help with an advertising and editorial spread leading up to the event. This ended up being an 8-page spread and the Standard advised that there were over 10,000 copies of the paper were sold. Advertising spaces were sold to the exhibitors attending and a map was also provided, which contained a list of all exhibitors. The local radio network was also engaged along with some other publications locally.

A new Facebook Page was set up, which gained traction as more posts were shared, and traders were starting to engage with the page. The budget for the marketing campaign was spent to what was set out from the start and some of it was offset with advertising covering some of the 8-page spread in the paper.