Best Innovation Award Medium Section Finalists
/Lexus Melbourne Cup at Nathalia Show 2024
The objective of the innovation was to bridge the gap between metropolitan and regional communities by giving the 2000 residents of Nathalia the chance to directly engage with an iconic piece of Australia’s sporting and cultural heritage the Melbourne Cup. The show also had the privilege of hosting Melbourne Cup winning ex racehorses Prince of Penzance and Twilight Payment along with leading Australian female jockey Jamie Kah. It sparked a new way of engaging with the community, which attracted them to the annual show. The show also themed sections in the pavilion and had an increase in entries, such as horse themed Lego, floral arrangements and much more. The innovation has left a positive impact on the morale within the society after running such a successful event, which has effectively built new partnerships and sparked an exciting positive engagement with the community.