Best Marketing Campaign Large Section Finalists

Bendigo Show

In such a large town the Bendigo Show has a wide range of marketing strategies to target all demographics but the focus for their 2024 campaign was to maximise reach to families with primary school age children and 50 plus age groups. TV and radio promotion has been a main pillar of advertising with the TV with Seven Network that involves sponsorship as well this includes an additional 100% advertising placements, and the radio covers two radio channels suited for two different demographics. This is complimented with cinema advertising, and APCO Fuel Station digital ads across a 12-week period leading up to the show.

Social Media is an important part of the campaign which begins about 12 weeks out from the show and is such a cost-effective way to reach so many and be able to track the outcome of engagement, which for this campaign over the 3 months 126,900 individual views over that period. The result of the marketing was achieved with the second best attendance over the 2 days with 19,000 patrons attending.

Berwick Show

A Daily Prize Grab was the feature of the Berwick Show’s Marketing Campaign for their 2025 Show and was developed in response to the need to expand the reach within their community. The competition could be accesses through the QR code with flyers distributed across the local area and prizes included entry tickets, ride passes and vouchers for local businesses. Overall, this campaign was nearly no cost due to generous donations of time and vouchers to support the prizes.

As entrants entered the competition their details were captured and 50% of entrants requested to go on the mailing list and 22% of entrants had not heard of the Berwick Show previously. The campaign has provided a foundation for future years to develop and improve the engagement with the community.